Surprise Social Media Plan
During my time as the Marketing and Communications Intern for the City of Surprise, I created a social media plan they could implement across all of their social media platforms. Below is the process and some examples of my work on this project.
Social Media Plan Layout
The image above shows the layout I generally use when creating social media plans. It is alterable based on which social networks the client uses and is easily understandable. It also easily translates into social networks or into an automated social posting service, such as Hootsuite.
Main Focuses
FOCUS ON EVERGREEN POSTS
LIGHTEN THE CONNOTATION OF GOVERNMENT
CREATE POSTS THAT INCREASE INTERACTION
Final Social Posts
While I did not create the graphics for these final posts, the copy and ideas for the graphics were included in the social calendar I submitted. I did not have input in the final graphics because my job was to create a framework for their social presence while maintaining their current voice and brand.
